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General Information

Full Name Luis Norberto Zuñiga Morales
Date of Birth September 24, 1992
Languages Spanish, English, French

Education

  • 2017
    Master in Computer Science
    Center for Computing Research, IPN, Mexico City, Mexico
    • Financial Markets Analysis Under the Effect of Information Difusion on Social Networks
    • In this work we use sentiment analysis for financial applications. With the combination of natural language processing, machine learning, and time series analysis, we justify the use of public sentiment present in opinions expressed on Twitter towards companies listed in the Mexican Stock Exchange to predict the future movement of their stock prices.
  • 2014
    Mathematical Engineering
    National Polithecnic Institute, Mexico City, Mexico

Experience

  • 2023 Autumn
    Adjunct Professor
    Department of Engineering Studies For Innovation, Universidad Iberoamericana
    • Machine Learning - Actuarial Sciences.
    • Algorithms and Programming Workshop - Industrial Engineering, Commerce.
    • Image Processing Laboratory
  • 2023 Spring
    Adjunct Professor
    Department of Engineering Studies For Innovation, Universidad Iberoamericana
    • Data Intelligence - Actuarial Sciences.
    • Selected Topics on Information Systems - Actuarial Sciences.
  • 2022 Autumn
    Adjunct Professor
    Department of Engineering Studies For Innovation, Universidad Iberoamericana
    • Data Intelligence - Actuarial Sciences.
    • Machine Learning - Actuarial Sciences.
  • 2022 Summer
    Adjunct Professor
    Department of Engineering Studies For Innovation, Universidad Iberoamericana
    • Technologic Trends - Business Administration, Commerce, Hospitality.
  • 2022 Spring
    Adjunct Professor
    Department of Engineering Studies For Innovation, Universidad Iberoamericana
    • Technologic Trends - Business Administration, Accounting, Marketing.
    • Data Intelligence - Actuarial Sciences.
  • 2017-2023
    Data Scientist
    Freelance
    • Twitter analysis app based on the Twitter API featuring network analysis, social media mediation tools, data mining, natural language processing, and data analysis.
    • Data mining and analysis for a Covid-19 social network sentiment analysis focused in Mexico since the pandemic started. Article submitted and accepted at COMIA 21.
    • Multiple freelance projects with local business.

Projects

  • 2022-2023
    Phishing Detection
    • Project aimed to build novel phishing detection models. NLP consultant.
  • 2023
    Opinion mining for electoral preference modeling
    • Part-time data collector in collaboration with Ph. D. Mauricio Flores.
  • 2023
    8M on Twitter
    • Social network analysis and data collector of 2023 International Women’s Day movement on Twitter in collaboration with Ph. D. Maricela Portillo.
  • 2021-2022
    Imagen Mexico Project
    • Project aimed to analyze the overseas image of Mexico via tweets and news headlines. Data Scientist in charge for data recollection, processing and building learning models.
  • 2022
    Data Mining of Mining in Latin America
    • Project aimed to study the environmental impact of mining activities in Latin America as reported in alternative news media. Part-time data collector and annotator.

Honors and Awards

  • 2023
    • Department award for teaching performance

Academic Interests

  • Sentiment Analysis
    • Multimodal Sentiment Analysis
    • Application on Digital Social Networks
  • Natural Language Processing
    • Build resources in Spanish
    • Transformer-based models
  • Machine Learning
    • Imbalanced Classification
    • Support Vector Machines
  • Deep Learning
    • Hybrid Models (Transformer)
  • Social Network Analysis
    • Network Science applied to digital social networks
    • Sentiment Analysis application on Twitter
  • Misc. Areas
    • Game Theory
    • Programming in Python

Other Interests

  • Hobbies: Open Academic Content Creation in Spanish, Videogames, Music, Programming